Business Case for ecommerce
Lead Ratings provides a flexible solution to meet each of our customer’s requirements. In this case study, we highlight the importance of knowing the real value per lead in order to be able to prioritize them and determine the actions to take per lead type. Rating your leads does not only improve your marketing campaigns – with the adjustment of the selected channel, tone and content – , but also helps you to determine the fair price for each lead, knowing in advance the results that can be expected from each one according to its ranking category.
- Company Sector: E-commerce
- Goal: To reduce lead acquisition costs
- Establish a model of variable price per lead based on Lead Ratings’ results.
With Lead Ratings, our customer reduced their acquisition cost by 33% throughout a six month period. How does Lead Ratings perform their free trial? We can prove our algorithm’s effectiveness through a free test which takes only one week to complete. In order to perform this test, we follow these steps:
- Select a historic sample of leads.
- Divide this sample into two:
- Sample with known sales data: this helps run and train the algorithm
- Sample without sales data: Lead Ratings will run the algorithm on this sample
- We compare the prediction vs the reality.
TEST RESULT As we show in the following chart, the accuracy of our algorithm is extremely high, as the real conversion converges with the predicted conversion. Does this service sound attractive to you? Try our plug and play solution for free and see how Lead Ratings can boost your business by improving your marketing performance. Request your free trial by filling in the form on our homepage.