Infographics data science
When we tell a customer or a friend that our system is able to predict the lead conversion probability rate, they generally don’t believe us. Where’s the trick?
The non-trick has a name: Data Science. In our last article How does Lead Ratings work? we analyzed the elements that we take into account to predict a lead conversion reate. In this infographics you can see how data science, machine learning and statistical models creations work from an initial historical data sales sample.
As you can se, we don’t have the magic ball that let us read the future, but we use historical sales data from our customers in order to get information about channels, products, gender, location, etc. that best work in their campaigns. This analysis is much more sophisticated than simply observing the variables’ results one by one (channel, product, etc). Our models take all variables into account at the same time in order to draw the different buyer profiles and classify them according to their conversion probability.
Does this service sound attractive to you? Try our plug and play solution for free and see how Lead Ratings can boost your business by improving your marketing performance.
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